Budget airline easyJet is set to become the first airline to offer its fans the ability to buy a flight directly from its Facebook fan page.
The airline has already launched a group planning application on the social networking site, meaning users can organise a holiday with friends on Facebook rather than visiting the easyJet site.
UK marketing manager for easyJet Katie Stitson told New Media Age “The group holiday planner lets you co-ordinate dates and availability and invite your friends via Facebook and email. We’re looking to develop this further by adding booking functionality.”
A Facebook spokeswoman told reporters that no brand as yet has the ability for sales via its Facebook page, but added:
“We’re always experimenting with features and testing products, many of which derive from Hackathons, Facebook’s events during which engineers can work on innovative and experimental projects,” she said.
as seen in metro.co.uk
The Social Travel report by independent media agency Total Media claims that the holiday industry is facing a social media revolution and that middle age travellers are shaping consumer views of the best hotels and holiday destinations. Based on a sample of 1,375 people, the report found what many people have long suspected:
Holiday reviews written by strangers on independent websites such as TripAdvisor, search results on Google and word-of-mouth advice from family and colleagues are more influential than brochures, advertising, media reviews and advice from travel agents.
Some of the highlights:
- Almost half of travellers over 45 are using websites to recommend or warn fellow travellers by posting a review
- 25% of British travellers say that online reviews by strangers help determine their travel plans
- Almost 70% of consumers use the internet to book their holidays
- Expedia was the leading online resource for consumers planning long trips (more than five nights) with 25%, followed by Tripadvisor and lastminute.com with 22%
Hitwise reported that Facebook’s market share of visits overtook Google’s for the week ending March 13, 2010 in the US and increased by 185%. These findings were relayed by various mainstream media such as TimesOnline.